The Roo (The Lullaby Trust "Sennen" edition)

We are proud to be supporting The Lullaby Trust with this special limited-edition batch of Roos! Each Roo is made from offcuts from our backpacks and feature the bold new colours of The Lullaby Trust, making every single one completely unique—just like the families they support!

100% of The Lullaby Trust Roo sale value goes to The Lullaby Trust, our chosen charity.

The Lullaby Trust is a charity that exists to keep babies safe and grieving families supported. They give families a safer start to life, with trusted advice on baby safety, and create a supportive space for anyone whose baby or infant has died suddenly or unexpectedly.

To find out more about The Lullaby Trust and their life-saving work, visit their baby safety hub: Baby safety - The Lullaby Trust

Why the Lullaby Trust?

My sister Anna lost her son Sennen on the 8th Dec 2016, less that one month after his first birthday.  The cause of his death was listed as unknown, one of 219 babies to die in England and Wales in 2016 of Sudden Infant Death Syndrome (SIDS) the name given for the sudden an unexpected death of an otherwise healthy baby.

This year, Anna will be running the London marathon in Sennen's memory wearing a special jersey: "Sennen's Mum". All funds raised from this sale will go to The Lullaby Trust (and will also count towards her fundraising goal)

The Lullaby Trust are promoting Safer Sleep week from the 10th -16th March, learn more at their website. Each Roo will come with some information on Safer Sleep.

Thank you for your support!

Tom - Uncle of Sennen and Atom Packs Founder

In town or on trail: you decide. 

Say what you like, Bum Bags are back and this time they are here to stay.

The Roo is our go everywhere bum bag, designed to be used either on its own, or as a compliment to your backpack when out hiking. In town or on trail: you decide. 

The Roo enables you to have everything you need, right there at your fingertips.

We use offcuts of fabric from our backpack production to make these, so each Roo is completely unique.

Available in two sizes, The Roo is ready for action.

Multicoloured (Yellow and Purple) - exclusively sewn from Golden Dazy and Deep Purple offcuts, specially for the Lullaby Trust, our aim is to create a unique piece that minimises waste created from our other products.

Made from EPX200, with a 20mm soft feel nylon webbing strap, a Lycra powernet stretch pocket and YKK 5mm aquaguard zip.

The Roo's waistband circumference can be adjusted up to 120cm / 48". 

 StandardLargeVolume1.5L2.5LWidth20cm / 8"20cm / 8"Height13cm / 5"13cm / 5"Depth6cm / 2.5"8.5cm / 3.3"Weight96g / 3.35oz100g / 3.5oz

Please note we are not able to accept colour requests on this product. 

Large zip
Large (5mm) YKK aquaguard zip opening allowing easy access.

Deep side panels
More usable space inside the pack with 5cm / 2.5" deep side panels.

Stretch front pocket
Lycra powernet stretch front pocket with rolled over elastic. Good for lip balms, sunscreen, trail bars, etc.

Internal sleeve pocket
Low profile internal sleeve pocket. Good for organising smaller items like bank cards, valuables etc.

Key hook
Handy for securing your keys, the hook is fixed inside the opening.

Soft feel strap
The 20mm soft feel nylon webbing waist strap secures to a side release buckle on the wearer's right-hand side.

Water resistant
Whilst the Roo is built using waterproof fabrics and uses an aquaguard zip, it is not seam sealed. Some water could ingress in heavy rain - you should always protect your electronics.